Customer Centered Growth: Five Proven Strategies For Building Competitive Advantage

Richard Whiteley

Physical

Available

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

What will you learn from this book

  1. Customer-Centric Culture: Building a company culture that prioritizes and revolves around customer needs, preferences, and satisfaction.

  2. Understanding Customer Needs: Thoroughly understanding the needs, desires, pain points, and preferences of the target audience to tailor products/services accordingly.

  3. Building Lasting Relationships: Emphasizing the importance of fostering strong and lasting relationships with customers to encourage loyalty and repeat business.

  4. Innovation Aligned with Customer Value: Aligning innovation and product development with customer value propositions and feedback.

  5. Personalization and Customization: Offering personalized experiences and customization options to meet individual customer needs.

  6. Continuous Feedback and Improvement: Encouraging regular feedback loops and using customer insights to drive continuous improvement in products, services, and customer experiences.

  7. Employee Engagement and Customer Satisfaction: Recognizing the link between engaged and satisfied employees and enhanced customer satisfaction, as happy employees often lead to happy customers.

  8. Agility and Adaptability: Being agile and adaptable to evolving customer needs and market trends, responding swiftly to changes.

  9. Strategic Partnerships and Alliances: Leveraging strategic partnerships and alliances that benefit customers, providing added value.

  10. Metrics and Measurement: Establishing metrics to measure customer-centric strategies' effectiveness and making data-driven decisions for improvement.

Language English
ISBN-10 9780201479676
ISBN-13 9780201479676
No of pages 336
Font Size Medium
Book Publisher Basic Books
Published Date 07 Apr 1996

About Author

Author : Richard Whiteley

NA

Related Books