|No of pages||226|
|Published Date||29 Oct 2009|
Author : Brian HalliganNA
I am the co-author of "Inbound Marketing: Getting Found In Google, Blogs, and Social Media. “My day job is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006.
Most business market their products by "interrupting" their potential customers with advertisements, cold calls, email blasts, etc.
We humans have gotten sick of being interrupted by marketers and have gotten better-and-better at blocking them out with new technology such as caller ID, spam protection, TIVO, etc.
HubSpot helps businesses transform they way they market from interrupting potential customers to helping them "get found" by them in the natural course of the way they work today in Google, in blogs, and in social media sites.
In other words, we help companies transform from "outbound marketing" to "inbound marketing." Despite only starting the company a few years ago, we have over 1700 paying customers who on average increase their lead flow by 6x within 6 months of buying our product.
In addition to working at HubSpot, I am an EIR at MIT where I lecture on startups and marketing as well as help students when I can.
Prior to HubSpot I was a venture capitalist. It was in working with small startups that I realized that the fundamental way in which marketing has worked for the last several decades was simply broken.
Prior to being a vs., I was a student at MIT where I was a Sloan Fellow. I spent a lot of time at MIT studying web2.0, business model transformation, and innovation.
In the early part of this decade, I spent four years running sales at Groove Networks prior to it being acquired by Microsoft.
I spent the first 10 years of my career in sales and marketing roles at Parametric Technology Corporation where I joined in startup mode and helped it grow to be over $1billion in revenue.
In my spare time, I like to read books by folks like David Merman Scott, Seth Godin, Clayton Christiansen, Geoffrey Moore, etc.
I also play guitar poorly. I enjoy all kinds of sports like tennis, squash, running, and golf. I can often be found in summertime enjoying a Red Sox game in Fenway Park.
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