Going Visual

Alexis Gerard and Bob Goldstein



How and why to make visual communication a powerful competitive tool

From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation–in any industry–that wants to stay competitive.

Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real–world success stories the authors outline a clear, simple, five–step plan for developing a Visual Communication Strategy that will sharpen every organization′s competitive edge and improve its bottom line.

Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett–Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

What will you learn from this book

  1. Visual Thinking: Visual thinking involves using images, diagrams, and other visual tools to organize thoughts and communicate ideas more effectively.

  2. Communication Impact: Visuals can have a powerful impact on communication, helping to convey complex ideas quickly and clearly.

  3. Memory Enhancement: Visuals are easier to remember than text alone, making them a valuable tool for learning and retention.

  4. Creativity Boost: Visuals can stimulate creativity and help generate new ideas and solutions to problems.

  5. Decision Making: Visuals can aid in decision-making by providing a clear and concise overview of information.

  6. Collaboration: Visuals can facilitate collaboration by providing a shared visual language that team members can use to communicate and brainstorm ideas.

  7. Engagement: Visuals are more engaging than text alone, making them a valuable tool for capturing and maintaining attention.

  8. Storytelling: Visuals can be used to tell stories and convey narratives in a compelling and memorable way.

  9. Brand Identity: Visuals play a key role in establishing and maintaining a brand identity, helping to create a visual language that reflects the brand's values and personality.

  10. Digital Transformation: The book discusses how digital tools and technologies are transforming visual communication, making it easier than ever to create and share visual content.

Language English
ISBN-10 0471710253
ISBN-13 9780471710257
No of pages 247
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 12 Apr 2005

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