Why Women Mean Business

Avivah Wittenberg-Cox & Alison Maitland

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Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. The book:

Looks at how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers

Examines why many current approaches to gender have not worked and why we need a new perspective

Compares policies and approaches in countries around the world, with surprising results

Offers companies and managers a step-by-step guide on how to use gender to drive their growth strategies

Gender is a business issue, not a 2018 women's issue'. The optimization of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. But this is an opportunity not to be missed.

What will you learn from this book

  1. Business Case for Gender Diversity: Emphasizes the compelling business rationale for gender diversity, demonstrating how including women in leadership positions positively impacts organizational performance and profitability.

  2. Leadership Diversity: Advocates for diverse leadership teams that include women, recognizing the unique perspectives, skills, and contributions they bring to decision-making and innovation.

  3. Talent Management and Retention: Discusses strategies for attracting, developing, and retaining female talent within organizations to enhance diversity and foster an inclusive workplace culture.

  4. Gender-Balanced Leadership: Highlights the benefits of achieving a gender-balanced leadership team, discussing the positive outcomes on creativity, collaboration, and overall business success.

  5. Work-Life Balance: Addresses the importance of creating supportive workplace policies and cultures that accommodate work-life balance, benefiting both women and men in the workforce.

  6. Breaking Glass Ceilings: Explores the barriers and challenges that prevent women from reaching top leadership positions, discussing ways to break through these barriers and create opportunities for advancement.

  7. Inclusive Leadership Practices: Advocates for inclusive leadership practices that value diverse perspectives, encourage open dialogue, and promote equality in decision-making processes.

  8. Corporate Social Responsibility: Connects gender diversity with corporate social responsibility, demonstrating how diverse and inclusive workplaces positively impact society and communities.

  9. Cultural Change: Discusses the need for cultural change within organizations to foster an environment that supports and promotes gender diversity, challenging traditional norms and biases.

  10. Measuring Impact: Emphasizes the importance of tracking and measuring the impact of gender diversity initiatives, utilizing metrics to assess progress and drive accountability within organizations.

Language English
ISBN-10 8126524626
ISBN-13 9788126524624
No of pages 371
Font Size Medium
Book Publisher Wiley India Pvt Ltd
Published Date 26 Nov 2009

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