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This is the business book we have been waiting for. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to th...
The book explains how you can get your prospects to discover their pain caused by the incumbent and gets them to decide on their own to hire you and fire the in...
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common - and most damaging - mistakes marketers make, and...
The Naked Leader is a distillation of David Taylor's ideas and inspiration, ideas which has made him Europe's most sought-after speaker on leadership an...
This book candidly highlights the dilemmas business leaders are facing, the decisions some are making and the reasoning that all must contemplate. Readers will ...
Describes how to incorporate social media into an active part of a marketing plan.
Customer Genius offers you a more intelligent and imaginative approach to customers. It starts from how customers see the world, what they seek to achieve and t...
Today's complex economic and financial landscape requires an expanded skill set on the part of finance professionals, executives, regulators and policy make...
Did you know that nearly every investment scam ever perpetrated was easily detected and more easily avoided? While Madoff may be a criminal, the greater crime i...
Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0 and a few ar...
The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...
Vicky Ward shows readers inside the rarefied air of Wall Street where even top CEOs are often left gasping for air amid the high stakes world of finance surviva...