Open Business Models

Henry Chesbrough

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In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the next step?explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model.

He also offers compelling examples of companies that have developed such models?including Procter & Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players?"innovation intermediaries"?who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies?wherever in the world they are found.

What will you learn from this book

  1. Definition of Open Business Models: Chesbrough defines open business models as those that incorporate external ideas and resources into the firm's business model.

  2. Benefits of Open Innovation: Open innovation can lead to increased innovation speed and efficiency, reduced costs, and access to new markets and technologies.

  3. Types of Open Business Models: Chesbrough identifies several types of open business models, including partnerships, alliances, licensing, and crowdsourcing.

  4. Managing Intellectual Property: Companies need to carefully manage their intellectual property (IP) when engaging in open innovation to protect their innovations while still benefiting from external ideas.

  5. Collaboration and Co-creation: Collaboration with external partners and customers can lead to co-creation of value, where both parties contribute to the innovation process.

  6. Business Model Innovation: Chesbrough argues that companies should not only focus on product innovation but also on innovating their business models to stay competitive.

  7. Risk and Reward Sharing: Open business models often involve sharing risks and rewards with external partners, requiring careful negotiation and management.

  8. Platform Strategies: Platforms can serve as a foundation for open business models, enabling companies to connect with external partners and customers more effectively.

  9. Cultural Shift: Adopting an open business model requires a cultural shift within the organization, including a willingness to collaborate and share ideas with external partners.

  10. Continuous Learning: Chesbrough emphasizes the importance of continuous learning and adaptation in open innovation, as companies need to constantly evolve their business models to stay competitive.

Language English
ISBN-10 1422104273
ISBN-13 9781422104279
No of pages 256
Font Size Medium
Book Publisher Harvard Business School Publishing
Published Date 01 Jan 2006

About Author

Author : Henry Chesbrough

4 Books

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