Start With why

How Great Leaders Inspire Everyone To Take Action

Simon Sinek


In Circulation

Each and every one of us in this world wants to become rich and successful. We aim to become successful in businesses, ventures, relationships and ultimately in life. However, to be frank, most of us fail to become one or are partially successful in whatever we start off with. The author of the book, Start with Why: How Great Leaders Inspire Everyone to Take Action, feels that there is a reason behind it.

Simon Sinek states the reason why some people are innovative, influential and more profitable than others is because they commenced their journey with 'why'. In this book, Sinek quotes that some of the most successful and influential people in the world like Steve Jobs, Martin Luther King Jr. focused not on the results of their venture but on the question why. People who ask 'why' than 'how' or 'what' are those who touch lives with their works and inspire people over the years.

They achieve remarkable things and carve a place for themselves in the world. By quoting some real life stories, the author gives clear ideas on what it takes to desire, inspire and lead. Start with Why: How Great Leaders Inspire Everyone To Take Action is for those who dream big and want to achieve their dreams.

It is for those who do not compare themselves with others or complain on whatever comes in their life; but for those who are ready to face the challenges and emerge victorious against the odds and set an example. An inspiring book that will change the course of the way things work and how people perceived success.

What will you learn from this book

  • Purpose and Vision: Great leaders start with why - the purpose, cause, or belief that inspires them and others. This clarity of vision motivates action and creates a sense of meaning and direction.

  • Inspiring Leadership: Leaders who communicate their why effectively inspire trust, loyalty, and commitment among team members and followers.

  • Differentiation: Understanding and articulating why your organization or brand exists sets you apart from competitors and attracts like-minded individuals who resonate with your purpose.

  • Focus on Values: The book emphasizes the importance of values-driven leadership, where decisions and actions align with the organization's core beliefs and principles.

  • Emotional Connection: Starting with why creates an emotional connection with stakeholders, driving engagement, loyalty, and advocacy.

  • Clarity of Communication: Leaders who start with why communicate their vision clearly and passionately, compelling others to join them in pursuing a common goal.

  • Innovation and Adaptability: A strong sense of why encourages innovation and adaptability, as it provides a guiding framework for decision-making and strategic direction.

  • Employee Engagement: Organizations that prioritize their why experience higher levels of employee engagement, satisfaction, and retention.

  • Customer Loyalty: When customers resonate with an organization's why, they become loyal advocates who are more likely to support and promote its products or services.

  • Long-term Success: Starting with why is key to long-term success and sustainable growth, as it fosters a sense of purpose, resilience, and alignment throughout the organization.

Language English
ISBN-10 0241958229
ISBN-13 ‎ 9780241958223
No of pages 246
Font Size Medium
Book Publisher penguin
Published Date 06 Oct 2011

About Author

Author : Simon Sinek

1 Books

Related Books