Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It
Physical
AvailableWhat will you learn from this book
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Brand Building: D'Alessandro emphasizes the importance of actively managing and building your personal brand. Your reputation and how you present yourself play a crucial role in your career success.
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Authenticity and Integrity: The book stresses the value of authenticity and integrity in building a personal brand. Being genuine and consistent in your actions contributes to a strong and trustworthy brand.
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Strategic Networking: D'Alessandro discusses the significance of strategic networking. Building meaningful connections and relationships can open up opportunities and enhance your personal brand.
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Continuous Learning: The author encourages continuous learning and development. Staying current in your field and acquiring new skills contribute to a dynamic and marketable personal brand.
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Visibility and Recognition: Building a personal brand involves being visible and gaining recognition for your achievements. D'Alessandro discusses strategies for effectively showcasing your skills and accomplishments.
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Leadership Qualities: The book outlines essential leadership qualities that contribute to a powerful personal brand. Developing leadership skills and demonstrating them in your actions can elevate your brand.
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Adaptability: D'Alessandro highlights the importance of adaptability in the ever-changing business landscape. Being flexible and responsive to change contributes to a resilient personal brand.
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Communication Skills: Effective communication is a key aspect of personal branding. The book discusses how honing your communication skills can positively impact your brand and career.
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Reputation Management: Managing your reputation is an ongoing process. D'Alessandro provides insights into how to handle challenges and setbacks to protect and strengthen your personal brand.
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Strategic Career Planning: The book encourages readers to approach their careers strategically. Developing a plan, setting goals, and making deliberate career moves contribute to long-term success.
| Language | English |
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| ISBN-10 | 9780070587441 |
| No of pages | 216 |
| Font Size | Medium |
| Book Publisher | Tata Mcgraw-Hill |
| Published Date | 24 Mar 2004 |
About Author
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As CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization.
He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building.
Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: • How to make people want to take a chance on them • How to gain and keep a great reputation • Why success will not proceed in a rational manner • Why hard work and accomplishment aren't enough • What character has to do with it.