Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Ann Handley , Chapmans

Physical

Available

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about.

This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.* Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others* Leverage social media and social tools to get your content and ideas distributed as widely as possible* Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy* Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

What will you learn from this book

  1. Customer-Centric Content: Emphasizing the importance of creating content that resonates with the target audience and addresses their needs and interests.

  2. Diverse Content Formats: Exploring a variety of content formats, including blogs, podcasts, videos, eBooks, and webinars, to reach audiences with different preferences.

  3. Compelling Storytelling: Highlighting the power of storytelling in content creation to make information more engaging and memorable for the audience.

  4. Consistency and Frequency: Emphasizing the need for consistency in content creation and regular publishing schedules to build and maintain audience engagement.

  5. Quality over Quantity: Prioritizing quality content that adds value to the audience over a sheer volume of content. High-quality content is more likely to be shared and appreciated.

  6. Building a Brand Voice: Developing a unique brand voice and tone that aligns with the brand's personality and resonates with the target audience.

  7. Optimizing for Search Engines: Understanding basic principles of search engine optimization (SEO) to ensure that content is discoverable and ranks well in search results.

  8. Encouraging Audience Interaction: Fostering community engagement by encouraging comments, social media interactions, and other forms of audience participation.

  9. Repurposing Content: Maximizing the value of content by repurposing it across different platforms and formats to reach a broader audience.

  10. Measuring and Analyzing Performance: Implementing analytics tools to measure the performance of content and using the insights to refine future content strategies.

Language English
ISBN-10 0470648287
ISBN-13 9780470648285
No of pages 282
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 26 Nov 2010

About Author

Author : Chapmans

NA

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