What will you learn from this book
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Identify the Main Thesis: Determine the central theme or argument of the book. What is the main idea that the authors are putting forward?
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Key Concepts and Frameworks: Look for any key concepts, models, or frameworks introduced by the authors. These are often the tools that the book provides for understanding its main ideas.
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Case Studies and Examples: Extract insights from any case studies or examples provided in the book. Real-world applications can offer practical lessons.
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Quotes and Summaries: Pay attention to notable quotes or summaries within the book. These can often encapsulate key principles or philosophies.
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Research Methodology: If the book is research-based, understand the methodology employed by the authors to arrive at their conclusions.
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Arguments and Counterarguments: Identify the main arguments presented by the authors and any counterarguments they address or overlook.
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Practical Applications: Consider how the principles outlined in the book can be applied in practical business scenarios.
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Relevance to Industries: Assess the relevance of the book's insights to specific industries or sectors.
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Author Credibility: Consider the credibility and expertise of the authors. What qualifies them to speak on the subject?
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Implications for Strategy: Summarize how the book's insights could impact strategic decision-making for businesses, especially for latecomers in markets.
| Language | English |
|---|---|
| ISBN-10 | 007137549X |
| ISBN-13 | 9780071375498 |
| No of pages | 340 |
| Font Size | Medium |
| Book Publisher | Mcgraw Hill |
| Published Date | 16 Oct 2001 |
About Author
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This book is winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, - "Harvard Business Review". "Engaging stories, empirical analysis, and intelligent commentary make this an impressive book."- excerpt from book review in "Harvard Business Review", September 2001. "Engaging stories, empirical analysis, and intelligent commentary make this an impressive book." - "Harvard Business Review". Everybody knows that it's the market pioneers who have the best name recognition, the highest market share, and the most enduring market leadership...right? In order to test the truth of the perceived wisdom on being first to market, Gerard Tellis and Peter Golder carried out an in-depth historical analysis of various markets, as they evolved, over the past decade.
Among other things, they found that, not only does being first not guarantee anything, but that the current trend of staking everything on getting there first all too often leads companies to embrace a disastrous strategy of rushing to market with incomplete, inferior, and flawed products. With the help of numerous fascinating case histories chronicling the success and failures at industry giants, including Xerox, Gillette, Microsoft, Matsushita, and Intel, Tellis and Golder explore the ways in which being first to market is often more a curse than a blessing. They isolate the 5 key principles that ensure enduring market leadership-vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage.