The New Market Leaders: Who's Winning and How in the Battle for Customers

Fred Wiersema

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Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource.

This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.

What will you learn from this book

  1. Customer-Centric Approach: Emphasizes the importance of understanding and meeting customer needs, preferences, and behaviors to achieve market leadership.

  2. Value Innovation: Discusses the concept of value innovation, where companies create unique value propositions that set them apart from competitors.

  3. Differentiation Strategies: Explores how market leaders differentiate themselves by offering unique products, services, or experiences that resonate with customers.

  4. Market Disruption: Discusses how companies disrupt industries by challenging traditional norms, introducing innovations, and reshaping market dynamics.

  5. Agility and Adaptability: Highlights the importance of agility and adaptability in responding to market changes, customer demands, and technological advancements.

  6. Ecosystem Strategies: Explores strategies involving partnerships, alliances, and ecosystem building to expand market reach and deliver comprehensive solutions.

  7. Data-Driven Decision Making: Discusses the role of data analytics and insights in making informed business decisions, driving innovation, and improving customer experiences.

  8. Leadership Principles: Explores leadership qualities and strategies adopted by successful market leaders in driving organizational growth and market dominance.

  9. Global Market Dynamics: Considers the impact of globalization, emerging markets, and international competition on companies striving for market leadership.

  10. Sustainable Growth: Discusses approaches to sustaining leadership positions by continuously innovating, evolving business models, and fostering a culture of excellence.

Language English
ISBN-10 9780743204651
ISBN-13 9780743204651
No of pages 272
Font Size Medium
Book Publisher Free Press
Published Date 13 Jun 2001

About Author

Author : Fred Wiersema

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