Under The Influence

Malini Agarwal

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Founder of MissMalini

Have you ever been trolled on social media? Received comments that have upset you? Ever been body-shamed?

Founder of the popular lifestyle blog MissMalini, Malini Aggarwal has experienced the Internet at its best and worst. As a pioneering content creator, she has seen tremendous success and also made mistakes on the medium - and she's learnt vital lessons from it all.

In Under the Influence: How to Survive and Thrive Online, Malini deep dives into the psychology of rampant online hate culture, explaining why it exists and provides practical tools to tackle it. With insight and empathy, she guides today's users on how to deal with trolls and cancel culture, respond to hate and provocation, and combat negativity with positive action and mindfulness.

Complete with interviews with prominent influencers and psychologists, personality self-assessment tests and interactive quizzes, this book is an invaluable resource for anyone navigating the complex battlefield that is social media today.

What will you learn from this book

  1. Authenticity is key: In the world of influencer marketing, authenticity reigns supreme. Audiences value genuine connections and transparent communication from influencers, so staying true to oneself is essential for building trust and credibility.

  2. Content is king: Compelling and relevant content lies at the heart of successful influencer marketing. Creating high-quality content that resonates with your target audience is crucial for attracting and engaging followers.

  3. Consistency breeds success: Consistency in posting content and maintaining an active online presence is essential for sustaining audience engagement and building a loyal following. Regularly sharing valuable insights, experiences, and updates helps keep followers engaged and connected.

  4. Engage with your audience: Building a strong rapport with your audience involves actively engaging with them through comments, messages, and other forms of interaction. Responding to audience feedback and addressing their questions or concerns demonstrates a genuine interest in building meaningful connections.

  5. Collaboration is powerful: Collaborating with other influencers, brands, or organizations can amplify your reach and exposure within your niche. Partnering with like-minded individuals or entities can create mutually beneficial opportunities for growth and expansion.

  6. Embrace your uniqueness: Differentiating yourself from others in the crowded influencer landscape requires embracing your unique voice, personality, and perspective. Celebrate what makes you stand out and leverage it to attract and connect with your audience authentically.

  7. Stay relevant and adaptable: The digital landscape is constantly evolving, so staying relevant and adaptable is essential for long-term success as an influencer. Keeping abreast of industry trends, emerging technologies, and shifting consumer preferences enables influencers to stay ahead of the curve.

  8. Build a personal brand: Cultivating a strong personal brand is essential for establishing credibility and authority within your niche. Consistently showcasing your expertise, values, and passions helps shape a distinct identity that resonates with your audience.

  9. Monetize strategically: While monetization opportunities abound in influencer marketing, it's essential to approach them strategically and ethically. Prioritize partnerships and collaborations that align with your brand values and resonate with your audience to maintain authenticity and integrity.

  10. Continuous growth and learning: The journey of building a successful influencer career is ongoing, requiring continuous growth, learning, and adaptation. Embrace opportunities for self-improvement, stay open to feedback, and never stop evolving as an influencer and content creator.

Language English
ISBN-10 9356998426
ISBN-13 9789356998421
No of pages 240
Font Size Medium
Book Publisher HarperCollins India
Published Date 22 Mar 2024

About Author

Author : Malini Agarwal

1 Books

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