Ecological Intelligence: Knowing the Hidden Impacts of What We Buy
Physical
AvailableWhat will you learn from this book
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Hidden Environmental Impacts: The book likely delves into the hidden environmental costs associated with various products and services, revealing the often unseen consequences of consumer choices.
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Life Cycle Analysis: Understanding the concept of life cycle analysis, which involves considering the environmental impact of a product throughout its entire life, from raw material extraction to disposal.
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Environmental Footprint: The importance of individuals being aware of their personal environmental footprint and taking responsibility for the consequences of their consumption patterns.
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Supply Chain Awareness: The book may emphasize the significance of understanding and scrutinizing the entire supply chain of products to assess their environmental impact.
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Greenwashing: Exploring the concept of greenwashing, where products or companies may falsely claim to be environmentally friendly, and strategies for identifying genuine eco-friendly choices.
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Sustainable Consumerism: Encouraging readers to adopt more sustainable and eco-conscious consumer habits, such as choosing products with lower environmental impacts.
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Impact on Biodiversity: Insights into how consumer choices can affect biodiversity and ecosystems, raising awareness about the importance of preserving natural habitats.
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Corporate Responsibility: Discussion on the role of corporations in adopting environmentally responsible practices and how consumer awareness can drive positive change in corporate behavior.
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Individual and Collective Action: The book may highlight the power of individual and collective actions in driving positive environmental change, advocating for a more informed and environmentally conscious consumer base.
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Technological Solutions: Exploring the potential for technology to contribute to ecological intelligence, such as apps or tools that provide information on the environmental impact of products.
| Language | English |
|---|---|
| ISBN-10 | 184614180X |
| ISBN-13 | 9781846141805 |
| No of pages | 220 |
| Font Size | Medium |
| Book Publisher | Allen Lane |
| Published Date | 28 May 2009 |
About Author
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Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices?
In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.
Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.
Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.