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Outlines a strategy for personal success that explains how readers can adjust the telling of their life stories to promote goals and change how they are seen by...
A witty and razor-sharp look at the many ways our individually rational decisions can combine into some truly weird collective results—and some hilarious ...
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate ho...
For the first time, Appetite for Self-Destruction recounts the epic story of the precipitous rise and fall of the recording industry over the past thr...
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fif...
An indispensable guide to determining how much money a company is really making and for buying and selling stocks without making costly blunders.
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consume...
Millions of readers remember The Goal, the landmark business novel that sets forth by way of story the essential principles of Eliyahu Goldratt's innovative...
If you are like most parents, you cross your fingers hoping and praying that little Max will fall head over heels in love with new baby Ruby. But did you know t...
“Bailout is a jaw-dropping play-by-play of how the Treasury Department bungled the financial bailouts…With a prosecutor’s logic and copious f...
This work shows how a remarkable group of ethnic Chinese families is transforming Mainland China. These enterprising leaders fled the mainland after the communi...
The year is 1997, and despite the machinations of its rivals, Microsoft is master of the digital universe and the darling of corporate America. Windows and Offi...