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Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focu...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive r...
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losin...
Consumers exposed to roughly four thousand marketing messages a day are no longer willing to be part of a passive consumer base, subject to convention...
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of busin...
It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined...
A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers wit...
Predicts a near-future massive growth of new online auction-based stores similar to eBay that will transform the American household into an "auction cultur...
'The 22 Immutable Laws of Marketing in Asia' brings together three of the world's leading marketing and branding specialists. AI Ries, Jack Trout an...
This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling envir...
In spite of a competitive and weak retail environment, US retailing giant Target continues to grow. On Target is the first book to profile this successful conte...
The most advanced strategies for tomorrow’s sales managers The new breed of sales manager is expected to lead the sales team in an effort not just to c...