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The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma ...
Discusses how businesses can identify and exploit opportunities for increased revenues, gross margins, and profits, citing the examples of such companies as Del...
The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been...
The New York Times bestseller by the most talked about woman in American business. For five and a half years, Carly Fiorina led Hewlett-Packard through major in...
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same stor...
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that g...
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new...
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your...
How to develop an all-star staff, even if you don’t know the first thing about managing “Your employees are, like you and me, flawed and hopeful ...
How the world's leading innovators push their ideas to fruition again and again Edison famously said that genius is 1 percent inspiration, 99 percent per...
NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen m...
Only too often, we falter when it comes to completing a task properly and on time. It is the last 10 per cent that seems to elude us-and this usually results in...