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Brands are increasingly important today because they help companies create compelling points of differentiation in an increasingly competitive marketplace Un...
From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...
You always know when you are in a Hot Spot. You feel energized and vibrantly alive. Your brain is buzzing with ideas, and the people around you share your joy a...
"If management is an art, then surely Jack Welch has proved himself a master painter." - BusinessWeek Boardroom legend Jack Welch is widely rega...
Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing-...
Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to co...
Right now, you can start dramatically improving performance - of yourself, your employees, and your organization. Simply emulate what many other great corporate...
Each generation leads in its own way. But to progress together, they must find ways to bridge the divide between their perspectives. Recognizing that truth, a 6...
This is the "New York Times", "Business Week", "Wall Street Journal" and "USA Today Bestseller" - Now in Paperback! &quo...
This title helps how to discover and unlock the power of the extraordinary client! What if you could increase your income by decreasing your sales calls? It hap...
"Communicating Effectively" shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-d...
Reveals the Key Management Principles Behind Dell's Unprecedented Success The story of how Michael Dell grew a dorm-room, custom-PC shop into the world&rsqu...