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A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires. The Murdoch Mission gets inside Rupert Murdo...
Praise for THE PASSIONATE ECONOMIST "In this powerful and insightful book, Diane Swonk brings economics to life. I highly recommend The Passionate Econo...
In this follow–up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca–Cola′s renowned former chief marketing office...
India is a country of enormous contradictions. On the one hand, it is one of the fastest-growing leaders in the new economy, with burgeoning technological prowe...
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben...
The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of t...
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Be...
Crucial techniques for business and finance managers making e-business alliances Alliances and mergers are coming fast and furious for dot.com and Internet-enab...
Once again, Dr. Pidgeon has written a book that should be on your professional bookshelf. CEOs of not-for-profit associations face unique organizational challen...
Throughout history, mergers and acquisitions have been the major game played on Wall Street. These deals have had far-reaching effects, on the worlds of finance...
Advance Praise for Cooperate to Compete "This book redefines the entire spectrum of the value delivery chain This is a visionary work that provides a fram...
Stan Shih, a well–known and successful businessman, offers his business knowledge, personal reflections, and philosophies on running a big business. Based...