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Facebook Marketing: An Hour a Day is the ultimate step-by-step guide to developing a winning Facebook strategy, implementing the campaign and then measuring and...
A new edition of the successful guide to great marketing--now with 20% new and updated material Combining the biggest name in business with the forty-year exper...
Great People Decisions is an essential strategy guide for managers, executives and HR professional. This is the first book that looks at hiring and promoting gr...
Over the last thirty years, capital markets have been restructured through the tenets of modern finance. This has been enormously profitable for the financial s...
This is the story of Harry Markopoulos, the whistleblower who discovered that crimes against investors were being committed by Bernie Madoff, whose Ponzi Scheme...
Fraud in the Markets reveals the critical role fraud played in the global financial crisis-even as many of the perpetrators continue to go unpunished. Shedding ...
In this book, the Kellogg School of Management’s world-renowned faculty members provide an intensive look into brand management. Combining the latest thin...
In Make Your Workplace Great, Steven Stein addresses the changing workplace and the demands on managers to make the right hires. He explains how an organization...
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizati...
Can you effectively build a brand identity if your employees don't buy into it? Because of the key role of employees in brand delivery, building and nurturi...
Unleash one of your company′s greatest competitive weapons. Ram Charan is a wise counselor and keen observer on the front lines of the American board r...
An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside. In b...