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Patricia B Seybold & Mitchell I Kramer

Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...

In Circulation

Dominique Lapierre

This book recounts, moment by moment, the process that gave birth to the state of Israel. Collins & Lapierre weave a tapestry of shattered hopes, valor &...

In Circulation

Larry Collins & Dominique Lapierre

The electrifying story of India's struggle for independence, told in this classic account (first published in 1975) by two fine journalists who conducted hu...

In Circulation

Arindam Chaudhuri

"This one, which you are holding in your hands, I can assure you is a real diamond . . . The 9Ps of success that Arindam so swiftly and lucidly narrates wi...

In Circulation

Jeetendra Jain

Sack The CEO is humorous edutainment at its best.... or should one say at its sharpest? Jeetendra Jain makes his debut in the world of corporate fiction with an...

Available

Arindam Chaudhuri

THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century thr...

Available

Dr.M.Aranha

Available

T.P.Gopalaswamy

Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...

In Circulation

Arindam Chaudhuri

Shri Vasant Sathe, senior politician, speaks... “It was brilliant. We need geniuses like Arindam to take this country out of the current state of confusio...

In Circulation