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Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...
This book recounts, moment by moment, the process that gave birth to the state of Israel. Collins & Lapierre weave a tapestry of shattered hopes, valor &...
The electrifying story of India's struggle for independence, told in this classic account (first published in 1975) by two fine journalists who conducted hu...
"This one, which you are holding in your hands, I can assure you is a real diamond . . . The 9Ps of success that Arindam so swiftly and lucidly narrates wi...
Sack The CEO is humorous edutainment at its best.... or should one say at its sharpest? Jeetendra Jain makes his debut in the world of corporate fiction with an...
THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century thr...
Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...
Shri Vasant Sathe, senior politician, speaks... “It was brilliant. We need geniuses like Arindam to take this country out of the current state of confusio...
The Man of the Moment: Narendra Modi The Man of the Moment: Narendra Modi unfolds the rollercoaster life and the evolution of a consummate politician who has en...