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This book explains Hollywood's movie marketing machine.While Hollywood executives spend millions of dollars making movies, even more money is poured into se...
A comic-book introduction to economics from David Orrell, the author of Economyths: 11 Ways Economics Gets it Wrong. With illustrations from Borin Van...
Virtually every company wants to be the Nordstrom of their industry. Nordstrom is one of only five companies to make Fortune's "best companies to work ...
Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to ...
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you g...
All sale proceeds of this book are donated to NGO - Meri Zimmedari Foundation I believe everyone is in Sales. Irrespective of the title, position or profession ...
Shows salespeople what’s at the heart? and soul ? of customer-success driven selling in 55 punchy chapters: The success of your customer is your top prior...
Whether you are a professional salesperson, senior executive, consultant, venture capitalist, engineer, entrepreneur or aspiring up-and-comer, you should know t...
Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world'...
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is o...
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...