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Hamish Pringle , Marjorie Thompson

The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly s...

In Circulation

David Lewis , Darren Bridger

Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what w...

In Circulation

Robert G. Cooper

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe...

In Circulation

Tony Martin

Combining various facets of direct marketing, this book examines the products and marketing techniques, and provides statistical analyses organized by market se...

In Circulation

John Boik

Everything you need to know to get in on the ground floor of the next Google! Monster Stocks gives you the expert guidance you need to add the explosive...

In Circulation

Bruce G. Resnick , Cheol S. Eun

International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets o...

In Circulation

Mark Earls

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do busin...

In Circulation

Ryan Holiday

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who drop...

In Circulation

Raghu Palat

How to make profits in the stock market . . . steadily and consistently Fundamental analysis is an essential, core skill in an investor's tool-kit for e...

In Circulation

Andy Milligan

The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people&nb...

In Circulation

Martha Rogers

Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque wou...

In Circulation

Jay Conrad Levinson

First published in 1983, Jay Levinson's 'Guerrilla Marketing' has become a classic in the field of business, revolutionising marketing for small bus...

In Circulation