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Richard Hession

Great salespeople are always in demand. To join the ranks of these respected high earners. You've chosen a great place to start. This essential book reveals...

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Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...

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Geoffrey G. Parker , Marshall W. Van Alstyne & Sang

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrup...

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Howard Schultz

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his q...

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Seth Godin

The best-selling author of Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, expla...

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Parag Parikh

"First book on stock market for the large investor, in a simple, easy-to-understand language, which imparts sound thinking on the behaviour and philosophy ...

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Hamish Pringle , Marjorie Thompson

The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly s...

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David Lewis , Darren Bridger

Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what w...

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Robert G. Cooper

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe...

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John Boik

Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to co...

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Christopher Ryan

'High-Performance Interactive Marketing' gives you all the strategic and tactical tools and insights you'll need to succeed in the exciting, high po...

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Stephan Schiffman

Explains the selling process, suggests specific ideas to improve the closing process, and argues that sales personnel should rexamine their relationship with th...

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