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Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what w...
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe...
Combining various facets of direct marketing, this book examines the products and marketing techniques, and provides statistical analyses organized by market se...
International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets o...
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa...
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do busin...
We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who drop...
How to make profits in the stock market . . . steadily and consistently Fundamental analysis is an essential, core skill in an investor's tool-kit for e...
The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people&nb...
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque wou...
First published in 1983, Jay Levinson's 'Guerrilla Marketing' has become a classic in the field of business, revolutionising marketing for small bus...
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The...