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Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...

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Geoffrey G. Parker , Marshall W. Van Alstyne & Sang

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrup...

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Howard Schultz

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his q...

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Hamish Pringle , Marjorie Thompson

The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly s...

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David Lewis , Darren Bridger

Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what w...

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Robert G. Cooper

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe...

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John Boik

Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to co...

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Eric Siegel

"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kessinger, founding executive of...

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Raghu Palat

How to make profits in the stock market . . . steadily and consistently Fundamental analysis is an essential, core skill in an investor's tool-kit for evalu...

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Jack Trout , Al Ries

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic commu...

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Katherine Burton

"Hedge Hunters offers a rare look at the hedge fund industry's top performers and introduces the most talented up-and-coming or undiscovered managers, ...

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Patrick Mccarthy , Robert Spector

Virtually every company wants to be the Nordstrom of their industry. Nordstrom is one of only five companies to make Fortune's "best companies to work ...

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