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Great salespeople are always in demand. To join the ranks of these respected high earners. You've chosen a great place to start. This essential book reveals...
Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...
A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrup...
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his q...
The best-selling author of Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, expla...
"First book on stock market for the large investor, in a simple, easy-to-understand language, which imparts sound thinking on the behaviour and philosophy ...
The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly s...
Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what w...
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe...
Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to co...
'High-Performance Interactive Marketing' gives you all the strategic and tactical tools and insights you'll need to succeed in the exciting, high po...
Explains the selling process, suggests specific ideas to improve the closing process, and argues that sales personnel should rexamine their relationship with th...