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This book is winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, - "Harvard ...
This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom l...
This book presents asset-protecting strategies for the millions of investors spooked by the ongoing Enron debacle. The collapse of Enron - one of the most costl...
Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not wheth...
'This book ...is a timely and instructive guidebook for leaders in organizations who need to establish and maintain credibility' - James S. Beard, presi...
Operating a small business presents entrepreneurs with a continuing series of problems that need to be solved--and, usually, the smaller the business, the bigge...
This book gives owners and senior managers of small and medium-sized companies a blueprint for introducing and managing a lasting total quality management (TQM)...
Now, armed with the inside knowledge and tactics of The New Corporate Activism, you'll be prepared to navigate the tricky terrain of public policy making. W...
"The serpent in the Garden of Eden knew it first. Marketers caught on centuries later. Women are the ones to reach." - Bernice Kanner. Not too long ag...
"Branding" has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind...
From writing the business plan to managing change, Calvin helps walk the reader through the business and strategic issues that confront every new business Wi...
Smart investors are demanding and getting returns of 20 percent or more from the stockmarket. 25 Stupid Mistakes You Don't Want to Make in the Stock Market ...