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In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising ...
Award-winning journalists expose the horrific practices within America’s health care system, profiling patients and doctors and offering startling persona...
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money onlin...
A "New York Times", "Wall Street Journal", "USA Today", and "Business Week" bestseller, Steve Kaplan's 2005 book &qu...
This concise and practice-based book is aimed at helping marketeers to develop winning brand strategies. It presents 24 action-oriented mantras which can help t...
A refreshing book with 27 action packed strategies to build winning brands. Each brand practice is clearly explained in a sequential and implementable manner wh...
For more than a decade, business thinkers have theorized about how technology will change the shape of organizations. In this landmark book, renowned organizati...
Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major...
Longtime friend and reporter, Neil McCormick, reveals childhood and present day stories about Bono and his band, U2. Some are born great. Some achieve great...
You and Your Organization Are at Risk Were the earth-shattering events of September 11, 2001, predictable, or were they a surprise? What about the collapse of E...
The sheer volume of talk about energy, energy prices, and energy policy on both sides of the political aisle suggests that we must know something about energy. ...