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This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling environme...
Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic 'breeds' of peopl...
Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active par...
“Your marketing sucks . . .†What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Eve...
How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business--by speaking to t...
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the go...
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strat...
Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...
From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...