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The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling ski...
This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling environme...
“Your marketing sucks . . .†What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Eve...
How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business--by speaking to t...
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strat...
Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising i...
From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge t...