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Jim Pancero

The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling ski...

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Victor R Buzzotta & Robert E Lefton

This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling environme...

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Mark Stevens

“Your marketing sucks . . .” What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Eve...

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Greg Stielstra

How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business--by speaking to t...

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Stephene E Heiman & Diane Sanchez

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strat...

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Diana Lasalle & Terry A Britton

Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are con...

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David G Pugh & Terry R Bacon

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...

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David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...

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David Ogilvy

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising i...

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Mike Moriarty & Bruce Klassen

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...

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Richard Whiteley & Diane Hessan

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...

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John Zagula & Richard Tong

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge t...

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