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John Karolefski & Al Heller

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...

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Paul Nunes & Brian Johnson

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...

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Patricia B Seybold & Mitchell I Kramer

Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...

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Al Golin

To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategi...

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Robert Gordman

For almost forty years, Robert Gordman has been a successful business leader and consultant. In The Must-Have Customer, Gordman shares the same insights and str...

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Kip Gregory

A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more real...

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Don Schultz & Heidi Schultz

Text offers insights on today's newly powerful business and communication model using the IMC approach. Shows how to focus on identifying the right customers, d...

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Steve Lance & Jeff Woll

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works m...

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Dave Balter & John Butman

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done....

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Mark Joyner

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losin...

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Al Ries and Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with p...

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