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How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business––by s...
Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are...
Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals go...
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge t...
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma ...
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the c...
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to prese...
Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It i...
The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been...
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense ...