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Victor R Buzzotta & Robert E Lefton

This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling environme...


Blair Singer

Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic 'breeds' of peopl...


Michale R Solomon

Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active par...


Mark Stevens

“Your marketing sucks . . .” What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Eve...


Greg Stielstra

How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business--by speaking to t...


Luke Sullivan

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the go...


Stephene E Heiman & Diane Sanchez

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strat...


Diana Lasalle & Terry A Britton

Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are con...


David G Pugh & Terry R Bacon

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...


David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...


Mike Moriarty & Bruce Klassen

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...


Richard Whiteley & Diane Hessan

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...