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Jack Trout

By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the c...

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Chris Zook

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to prese...

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Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting ...

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Malcolm Mcdonald & Ian Dunbar

Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It i...

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Chris Denove & James D. Power Iv

The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been...

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Ken Blanchard , Jim Ballard

The One Minute Manager meets Yum!,the world's largest restaurant company, in this practical guide to making superlative customer service drive your business...

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Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense ...

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Eeliot Ettenberg

Within the next decade, customers, who already hold the lion's share of economic decision-making power, will be in total control of what is sold, how, where...

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Ben Midgley and Dale Midgley

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben...

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Stephen Ansolabehere & Shanto Iyengar

This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses thr...

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Martin Callingham

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relev...

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Richard Whiteley & Diane Hessan

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...

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