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Jack Trout

By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the c...


Chris Zook

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to prese...


Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting ...


Malcolm Mcdonald & Ian Dunbar

Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It i...


Chris Denove & James D. Power Iv

The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been...


Ken Blanchard , Jim Ballard

The One Minute Manager meets Yum!,the world's largest restaurant company, in this practical guide to making superlative customer service drive your business...


Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense ...


Eeliot Ettenberg

Within the next decade, customers, who already hold the lion's share of economic decision-making power, will be in total control of what is sold, how, where...


Ben Midgley and Dale Midgley

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben...


Stephen Ansolabehere & Shanto Iyengar

This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses thr...


Martin Callingham

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relev...


Richard Whiteley & Diane Hessan

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...