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Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this...
In today's business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing ...
Turn Yourself and Your Business Into a Marketing Machine! To act and succeed like a marketer, you must first think like one. When you do, marketing becomes r...
By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenl...
From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researc...
This guide to the art and science of direct marketing now includes information on Internet Marketing, increased coverage of Telemarketing, Database Marketing, I...
The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Be...
The technical sales professional fills a valuable role in the sales cycle of a software product. This book discusses how technical sales is different from gener...
We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more mone...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in ...